Elsa Schiaparelli showing her quirky side by wearing one of her own 'Shoe Hat' designs.
Elsa Schiaparelli's Lobster Dress.
Lulu Guinness' Elsa Schiaparelli inspired evening bag designs.
Paloma faith - Not afraid to break the rules of fashion much like Elsa Schiaparelli.
My most recent report i did for university was about launching a brand into a new product area. I chose to do Lulu Guinness into Make-up. When i was researching her and the brand and its aesthetic i discovered that she was heavily influenced by Elsa Schiaparelli. An Italian surrealist designer who's biggest rival was Coco Chanel. She did not conform to the way that women dressed after World War II and i believe this is what resulted in her business failure in 1954.
Schiaparelli herself was influenced heavily by surrealist artists in particular Salvador Dali and Alberto Giacometti. Both of whom later worked in collaboration with Schiaparelli to produce some of her most famous work. In particular her infamous Lobster Dress (pictured created in collaboration with Dali's lobster motif).
The quirk and wit that both Schiaparelli and Guinness share is clearly evident however Lulu's designs are brought to the 21st century by using different materials like snakeskin, studs and swarovski's. (I wish i could own one of her lips clutch bags...a girl can dream). Lulu herself says:
"My style icon is Elsa Schiaparelli. When I discovered her, everything fell into place. I loved the way she collaborated with DalĂ – she incorporated surrealism and visual wit into fashion, which made me realise that I could, too"
Both their designs intrigue me and exude glamour of the 1940's/50's. An era that i have become very fond of since doing the project.
We were then asked to think of a music artist that would reflect our chosen brand i originally struggled then i found the perfect contender, Paloma Faith.
She has now become somewhat of a style icon for me. Her eccentricity shines through in everything she wears her style is something that i haven't seen on the high street which makes her instantly appealing. The way that she marries clothes makes me smile and think she doesn't care what people think, and why should she? Her attitude to fashion somewhat resembles Schiaparelli's: never be afraid to break the rules.
So answer me this...
Is there a 3 way love triangle emerging?